DAOrayaki |Metafactory:社区创建且拥有的数字实体服装市场

DAOrayaki |Metafactory:社区创建且拥有的数字实体服装市场

DAOrayaki DAO研究奖金池:

DAOrayaki DAO Research Grant Fund Address: DAOrayaki.eth

Voting Result:DAO Committee Yes

Grant Amount:230USDC

Category: MetaFactory, MetaFactoryDAO, MetaFactory LLC, Digi-physical Marketplaces, Community, culture, and finance, Fashion, designers, Products as tokens, Authenticity, Brands, Bonding Curve Auctions, $ROBOT, Brand Factories,

Contributor:Jones@Daorayaki

DAOrayaki 是一个去中心化的研究者组织和去中心化媒体,通过 DAO的形式去中心化地资助世界各地的研究者进行研究、翻译、分析等工作。DAOrayaki 由早期的 DAO 组织 DAOONE 核心成员发起,得到了Dora Factory基础设施的支持。欢迎通过文末方式提交DAO的研究,瓜分10000USDC赏金池!了解去中心化自治组织(DAO),探讨最新治理话题,关注DAO的发展趋势,欢迎加入DAOrayaki社区!

成立年份

2020

发布时间

1月, 2020

分类

Comunity-社区, Marketplace-市场, Fashion-时尚, Culture-文化, MetaVerse-元宇宙

代币

ROBOT

代币类型

ERC-20 

合约地址

0xfb5453340c03db5ade474b27e68b6a9c6b2823eb

持有人数量

1,162 (Etherescan.io)

市值排名

#1040 (coingecko)

当前货币价格

$105,2 (Consulted Nov 18th, 2021)

市值

$18,91M

流通量

179,61K

供应总量

420K pieces (coindataflow.com

在线交易对

ROBOT/ETH

前 10 名交易所

Balancer

关于 Metafactory 的简要概述:

MetaFactory诞生于培养加密文化的愿景。它的形式和功能是由它的社区不断塑造的。这是一个主持所有令人惊奇、有趣、例如、愚蠢和奇妙的事情的地方,使加密…嗯,加密。Metafactory是一个众筹平台,用于创建社区自有品牌,最初专注于时尚/服装。它会策划和管理品牌的所有权(IP)和产品的拍卖市场,并帮助品牌合作伙伴处理产品生产及销售。此外,MetaFactory旨在解决时装与设计师、品牌与其客户之间的激励错位问题。服装定价通常由主观认定的价值决定,主要围绕材料/生产成本和产品质量的情感、宣传和信息不对称所驱动。这会导致零售销售疲软,品牌陷入困境,客户不满等问题。Metafactory通过将产品映射为代币,并结合曲线拍卖的方式销售,实现基于自由市场动态的有机价格机制。

背景:

消费者渴望与品牌建立有意义、真实的关系,尤其是那些能够反映他们生活方式和文化的品牌。近年来,强大、拥有强包容性的社区或“归属感”的品牌获得了显著的忠诚度和增长度。事实上,在“超过一半(58%)的(25岁和34岁)消费者中,有40%的人表示,如果他们成为品牌社区的一部分,他们可能会在品牌产品和服务上花费更多的钱。MetaFactory相信,通过直接激励调整,用户能够在财务上参与品牌的成功,并帮助管理品牌未来产品的方向,MetaFactory是可以通过更高的社区参与度培养更成功的品牌。

怎么做?

MetaFactory举办联合曲线拍卖会(bonding curve auction),品牌创建者可以拍卖品牌知识产权/治理的部分所有权,以及每个品牌服装的产品专项拍卖会。MetaFactory作为策展人,只选择MetaFactory认为有创意能力和运营领导力的品牌来获得成功。除了促进品牌和产品拍卖,MetaFactory还负责管理与产品销售/物流/运输合作伙伴的关系,让艺术家专注于创造伟大的设计,从而发展他们的品牌。

MetaFactory与品牌设计师和/或创作者密切合作,协作定义拍卖参数,包括起始价格,结束价格,参与者数量,以及初始产品线。由设计师决定保留多少原始品牌IP,以及他们愿意出售多少给客户。在定义了所有参数后,之后将进行拍卖,包括对该品牌初始产品的权利要求。拍卖是通过反向债券曲线进行的,较早的买家将获得更高的品牌知识产权份额,并将拥有未来的治理权,获得溢价会更高。

拍卖

大多数品牌产品/服装也在拍卖中出售,并以其自己独特的数字$TOKEN表示。每个产品$TOKEN都在MetaFactory市场上列出,并依托联合曲线拍卖出售。$TOKEN可以自由买卖,随着每一次交易的增加或减少,价格也会相应地沿着产品的绑定曲线变化。在产品拍卖中,$TOKEn价格开始时很低(接近产品成本),并随着购买增加而增加。$TOKEN的所有权使所有者有权能够拥有该产品的一项权利,包括运输。MetaFactory市场可以提供产品拍卖(如上所述)和直接产品销售(价格可能通过拍卖结果确定)的功能组合。

$TOKEN 赎回

兑换$TOKEN时,产品将与代表该产品的NFT一起生产并交给买家(具有特殊利益)。产品$TOKENs可由品牌DAO销毁(减少供应并增加每个剩余$TOKEN的价值),或将利润存入相应品牌的DAO银行后出售给市场。品牌DAO可以选择要拍卖的产品数量以及每次拍卖的具体参数。为了品牌的利润,DAO成员可以出售其股份(也称为怒退),从而有效地退出DAO。这会减少品牌的DAO银行余额,但也会增加其他剩余DAO成员对知识产权/利润和治理的比例。

MetaFactory DAO

MetaFactory 的目标是通过DAOs(去中心化自治组织)实现的。MetaFactory 依赖于代表每个品牌的DAO。每个DAO将拥有各自的知识产权,其拍卖参与者实际上购买了该DAO中的一部分持权股份(以及按比例的利润要求)。通过这种方式,用户还可以参与管理,并就品牌的未来方向进行投票,包括新产品发布、附加设计和潜在许可机会(具体细节由每个品牌自行决定)。较早参与拍卖的买家将获得更大比例的DAO份额和投票权重,以及对其品牌知识产权份额的索取。每个拍卖参与者还将收到品牌的genesis产品,该产品会在拍卖结束后于MetaFactory市场上市。MetaFactory本身也是一个品牌DAO,在2020年初拍卖会员股份。此外,MetaFactory还会获取每个品牌DAO后续份额的一小部分,用于管理拍卖平台、供应商关系和产品履行。因此,参与MetaFactory品牌拍卖是在对MF平台及其所有品牌合作伙伴未来成功的下注。

$ROBOT治理

MetaFactory汇集了社区、文化和金融。它是独特服装和品牌体验社区设计、策划和产权与现实世界的桥梁。在对元工厂任务进行了10个月的实验、学习和改进后,元工厂团队以元工厂治理代币$ROBOT的形式带来了这些努力的成果。

MetaFactory是多个社区、技术、社会安排、契约、人和实体相互联系的根茎——一种没有身体的突发神经系统。

MetaFactory的三个主要神经簇是:

MetaFactory DAO,由通过一个或多个特定智能合约进行交互的ROBOT持有者的非公司团体组成;

MetaFactory实体,通过该实体,MetaFactory可以通过授予有限责任公司的政府认可的虚构法人身份,与离线的法定/实体世界(如支付制造商、接受法定支付等)进行接口;

MetaFactory BotYard,这是一个多重签名的以太坊账户,持有未分配ROBOT,由MetaFactory DAO选举的MetaFactory社区成员保护,以实现MetaFactory DAO关于未分配ROBOT的使用和分发的决定。

通过MetaFactory DAO,ROBOT持有者可以提议并投票:

MetaFactory品牌产品发布。

ROBOT的用途和分布。

MetaFactory品牌的商业合作伙伴关系和战略。

MetaFactory品牌的营销和激励设计。

MetaFactory平台/市场功能,如销售机制、P2P二级市场。

使用MetaFactory DAO的国库。

代币治理

$ROBOT是MetaFactory 治理代币,社区成员通过它决定代币机制、奖励计划、合作关系、平台功能、资金使用等。它也是获取、分配、赚取和分享价值的工具。创作者根据其产品的成功来获取$ROBOT,购买者因赞助来获得$ROBOT,社区通过帮助策划市场来获得$ROBOT。

产品销售收入用于回购$ROBOT,并为$ROBOT提供流动性,以支持持续性的社区奖励。基金管理完全由社区成员通过MetaFactoryDAO进行控制。

整个420KROBOT供应都被铸造到了BotYard。在此基础上,根据不断增加的“销售里程碑”向以下群体分发ROBOT,如下表所示:

买家:与购买元工厂产品的花费成比例。

设计师:与其产品产生的收入成比例。

Ops/Gov:与DAO批准的贡献价值成比例,可能使用SourceCred等工具。

39k ROBOT的初始代币分配给了MF Genesis Bomber auction的43位买家/设计师,与他们的出价成比例,完成了代币分配的第一个25美元销售里程碑。此后,ROBOT持有人投票批准ops/gob分配(36kROBOT)的代币分配。

上述发行时间表仅为开始状态。Metafactory DAO可以选择通过ROBOT持有者的治理投票来更改发行计划,但目标是尊重发行计划,除非有令人信服的理由来纠正这一过程。希望最初的MetaFactory开发团队(包括MetaFactory实体、其股权持有人和顾问)将获得ROBOT的一部分作为他们努力的回报。ROBOT持有者将通过MetaFactory DAO使用治理仪表板投票确定相关ROBOT数量以及这些奖励的条款和条件。没有特定于出资人的溢价(除了分配给MF Genesis Bomber所有买家/设计师的代币)。投票结果将由multisig签署人链上执行。

围绕治理决策的任何形式的讨论都将在gov.metafactory.ai的治理论坛上进行,并在社区通讯和Discord服务器上进行实时讨论。要进入内部Discord频道,会员必须持有至少100个ROBOT。此阈值可以通过治理投票更改。

接下来的代币发行将面向WickedSundayClub Genesis拍卖的参与者,完成高达5万美元的销售里程碑。最后,所有店铺销售额和相应ETH地址的数据将聚合为10万美元里程碑的铸币。所有代币将被锁定以进行转账,直到30天内所有商店购买的代币均已分发。之后,可转移性将永久启用。本阶段的循环供应量约为100k。

此后,一旦部署了合约和UI,将向所有从MetaFactory商店设计或购买任何产品的个人进行追溯性代币分发,与买家花费的金额和设计师售出的金额成比例。在每个销售里程碑(100k、200k、400K、800k等,高达6.4m美元)时,每美元分配的代币数量将减半。但是,买方奖励在21年4月22日由Governance更改为购买价格的一个百分比。销售数据将被匿名化并发布到IPFS,根据该数据计算代币分配的代码将被开源并可独立验证。该代码的输出将是以太坊地址及其代币分配的列表,该列表将由代币持有人投票批准,并通过将代币存入索赔合同来执行。

销售收入将归MetaFactory实体所有,并用于支付经常性费用和商品生产成本。ROBOT持有者可以通过元工厂DAO投票决定剩余利润应该如何使用。例如,它们可以被锁定在平衡流动性池中,以创建一个永久性的激励模型,在持续发行的同时保持420k代币的固定供应。

在过去的一年中,MetaFactory核心团队从他们的口袋中花费了约7.5万美元(不包括时间承诺/劳动力成本)来启动该项目。我们的目标是偿还这笔债务,然后保持公司运营尽可能的精简,以便最大限度地将价值回收到MetaFactory生态系统中。拥有至少500个代币的ROBOT持有人可以访问公司的详细费用/收入数据,以确保透明度(遵守某些信息可能受到的任何保密义务或法律限制)。

影响MetaFactory LLC的MetaFactory DAO决策决议最初仅具作为咨询或信号释放。最终,一旦治理情况稳定,且代币发行和代币持有人对运营/流程充满信心,团队的目标是建立具有法律意义的结构,以确保有限责任公司必须遵守DAO作出的治理决定,允许一个真正去中心化的社区拥有和管理的平台/组织,将web3连接到现实世界。

Brand Factories(品牌工厂)

MetaFactory创造了新的品牌经济,创造者和他们的社区通过既得利益一致分享的激励。MetaFactory建立了一个众筹平台,目标是创建社区自有品牌,最初的重点是时尚/服装。该平台为创作者和社区提供了一个独特的机会,通过“品牌工厂”分享责任和成功。

什么是品牌工厂?

品牌工厂是一个去中心化的组织,促进品牌的集体管理。传统支持者和艺术家之间的区别将模糊不清,因为每个人都有责任在一个积极的社区中以一致性的激励来引导品牌。工厂成员通过成员身份分担管理品牌的责任。工厂的成员包括:Meta Factory、品牌艺术家/设计师和社区支持者。

品牌工厂是如何运作的?

每个品牌工厂负责设计、生产和销售自己的产品。原创艺术家/设计师提供了一份针对该品牌的风格指南,该指南为在创建新产品时使用的排版、图像和插图设定了标准。艺术家通常负责设计产品,但工厂成员也可以建议由其他成员投票的品牌相关人员来进行产品设计。

提案创建、投票和一般工厂管理直接在MetaFactory平台上进行。品牌工厂可以使用MetaFactory的任何拍卖和/或销售策略。新产品页会在MetaFactory市场上上市。所有产品的生产和履行均由MetaFactory在各品牌工厂的指导下进行。

产品拍卖以DAI(以太坊上的第三方stablecoin*运营)的形式筹集资金。品牌工厂管理DAI,包括支付生产完成成本后剩余的任何盈余,以及其他服务提供商(如适用)。创始品牌艺术家/设计师和MetaFactory有机会随时赎回其个人工厂会员份额的全部或一部分。这样一来,他们的份额百分比会降低,而剩余的工厂成员的份额百分比则会增加。因此,如果创始品牌artist.designer和/或MeFactory选择赎回其工厂成员资格,治理投票和品牌价值将向其他工厂成员成比例倾斜。

为什么要使用品牌工厂?

品牌不是一个单一的概念,而是一套理念。它是消费者与产品或公司的每一个概念、印象、表现和互动的总和。它的生死取决于公众舆论。虽然它可以通过公司的官方营销来获得信息,但它是由用户通过公开评论、博客、社交媒体等来定义的。

如今,公司对其产品的制造、营销、销售和运输有了更多的控制权。然而,消费者对如何发现和决定信任哪些品牌有更多的控制权。其结果是品牌和用户之间建立了更密切、更直接的关系,更加注重双方的参与。在数字化和网络通信的推动下,公司通过提高透明度和通过宣传计划引入积极的消费者参与度来应对这一变化。MetaFactory旨在通过授权消费者成为官方品牌成员,进一步推动这一步。

品牌成员不再是被动参与者,而是积极参与定义品牌含义及其与市场的关系。他们能够根据个人价值观和需求指导和影响品牌。品牌工厂为品牌及其成员的集体利益促进合作管理。为了从积极的网络效应中获益,品牌必须变得越来越去中心化,与社区直接分担责任和成功的潜力。当所有参与者目标保持一致,社区成员都将会着眼于品牌的未来。

团队成员

Drew Harding–MetaFactory的联合创始人,Drew领导了mempool数据和基础设施服务提供商Blocknative的增长,并负责MetaFactory的运营,MetaFactory是一家加密文化、商品和研究DAO。MetaFactory目前正在通过其创意网络和分散的治理结构重新定义时装设计、开发和消费者/品牌关系。

推特账户:https://twitter.com/drewharding

METADREAMER.ETH–MetaFactory的联合创始人,METADREAMER是一名元宇宙工程师,通过开发、设计和战略将web3拼图拼接在一起。

推特账户:https://twitter.com/META_DREAMER

FLOC–MetaFactory的联合创始人,FLOC被称为“集体自由领导者”,是一个元宇宙分布式工作室,由自由领导者打造,与创新品牌合作。

推特账户:https://twitter.com/wearefloc

更多信息:

官网:https://www.metafactory.ai/

Twitter:https://twitter.com/TheMetaFactory

Instagram:https://www.instagram.com/themetafactory/

Medium:https://themetafactory.medium.com/

Discord:https://discord.gg/YyQMS8za9F

Shop:https://shop.metafactory.ai/


Metafactory: A marketplace for digi-physical apparel created by community-owned brands.

DAOrayaki DAO Research Grant Fund Address: DAOrayaki.eth

Voting Result:DAO Committee Yes

Grant Amount:230USDC

Category: MetaFactory, MetaFactoryDAO, MetaFactory LLC, Digi-physical Marketplaces, Community, culture, and finance, Fashion, designers, Products as tokens, Authenticity, Brands, Bonding Curve Auctions, $ROBOT, Brand Factories,

Contributor:Jones@Daorayaki

Year of Establishment

2020

Publish Time

Jan, 2020

Sector

Community, Marketplace, Fashion, Culture, MetaVerse

Token Symbol

ROBOT

Token Protocol

ERC-20 

Contract address

0xfb5453340c03db5ade474b27e68b6a9c6b2823eb

Holders Count

1,162 (Etherescan.io)

Market Value Ranking

#1040 (coingecko)

Current Currency Price

$105,2 (Consulted Nov 18th, 2021)

Market Capitalization

$18,91M

Circulation

179,61K

Total Supply

420K pieces (coindataflow.com

Online Trading Pairs

ROBOT/ETH

Top 10 Exchanges

Balancer

Brief Overview About Metafactory

MetaFactory was born out of a desire to cultivate crypto culture. Its form and function is continuously shaped by its community. It is the place to celebrate all the amazing, funny, instance, stupidm and wonderful things that make crypto…well, crypto. Metafactory is a crowdfunding platform for the creation of community-owned brands with an initial focus on fashion/apparel. It curates and manages the brand ownership (IP) and product auction marketplace, as well as handling product production and fulfillment on behalf of its brand partners. Furthermore, MetaFactory aims to solve incentive misalignment between fashion and designers, labels and their customers. Apparel pricing is often set by perceived value, driven primarily by emotion, hype and information asymmetry around material/production costs and product quality. This has contributed to weak retail sales, struggling brands and dissatisfied customers. By representing products as tokens and selling them along a bonding curve, Enabling organic price discovery based on free market dynamics.

Background

Consumers are starved for meaningful, authentic relationships with brands –– particularly those that reflect their lifestyle and culture. Brands that have focused on building robust, inclusive communities or ‘belonging’ have seen significantly greater brand loyalty and growth in recent years. In fact, “more than half (58%) of consumers aged 25 and 34 say they’d be likely to spend more money on a brand’s products and services if they are part of meaningful brand communities.’ Through direct incentive alignment, enabling individuals to participate financially in brand success, as well as help to govern future brand product direction, MetaFactory believes it can cultivate more successful brands through higher-engaged communities.

How?

MetaFactory hosts bonding curve auctions where brand creators auction off fractional ownership of brand IP / governance, as well as dedicated product auctions for the apparel produced by each brand. MetaFactory acts as a curator, only selecting brands that MetaFactory believes have the creative skill and operational leadership to succeed. In addition to facilitating brand and product auctions, MetaFactory also manages the relationship with product fulfillment / logistics / shipping partners, allowing artists to focus on creating great designs and developing their label.

MetaFactory works closely with the label designers and/or creators to define the auction parameters including starting price, ending price, number of participants, as well as initial genesis product line. Designers designate how much of the original brand IP to retain and how much they are willing to sell to auction patrons. With all the parameters defined, the brand and its assets are put up for auction including a claim to the genesis products of that brand. The auction is conducted via a reverse bonding curve with earlier buyers receiving a higher share of both the label IP and claim to future governance, but at a greater premium.

Auction

Most brand products/apparel items are also sold at auction and represented by their own unique, digital $TOKEN. Each product $TOKEN is listed on the MetaFactory marketplace and sold on a bonding curve. $TOKENS may be freely purchased and sold with each exchange increasing or decreasing the price accordingly along that product’s bonding curve. In the case of product auctions, the $TOKEn price starts low (close to product cost) and increases with every purchase. Ownership of a $TOKEN entitles the owner to one (1) of that specific product including shipping. The MetaFactory marketplace is likely to offer a combination of both product auctions (as explained above), as well as direct product sales (with price potentially determined via the results of the auction).

$TOKEN redemption

When a $TOKEN is redeemed, the product is produced and shipped to the buyer along with a representative NFT (with special benefits). Product $TOKENs can be burned by the brand DAO (reducing supply and increasing the value of each remaining $TOKEN) or sold back to the market with any profit deposited to the respective label’s DAO Bank. Label DAOs can choose how many product auctions to host and the specific parameters for each. In order to capitalize on the profits of a label, DAO members must sell their shares (also known as ragequit), effectively exiting the DAO. This reduces the brand’s DAO bank balance, but also subsequently increases all remaining DAO members' proportionate claim to both IP/profits and governance.

MetaFactory DAO

The goal of MetaFactory is achieved through the use of DAOs (decentralized autonomous organizations). MetaFactory depends on DAO that represents each brand. Each DAO will own its respective IP and its auction participants are actually purchasing a portion of the voting shares (and proportionate claim to profits) in that DAO. In this way, the patrons also get to participate in governance and vote on the future direction of the label including new product releases, additional designs and potential licensing opportunities (specific details are at the discretion of each brand). Buyers who participate earlier in the auction receive a greater percentage of the DAO shares and respective vote weight, along with a claim to their share of the brand IP. Each auction participant will also receive the brand’s genesis products to be listed in the MetaFactory marketplace after the brand auction ends. MetaFactory itself is also a brand DAO and will be auctioning off membership shares in early 2020. Additionally, MetaFactory receives a small share of each subsequent brand’s DAO shares for managing the auction platform, vendor relationships and product fulfillment. As a result, participation in the MetaFactory Brand auction is a bet on the future success of the MF platform and all of its brand partners.

$ROBOT Governance

MetaFactory sits at the intersection of community, culture and finance. It is the bridge through which online experiences and identities connect to the physical world via unique apparel and brand experiences that are designed, curated and owned by the community. After 10 months if experimenting, learning and refining the MetaFactory mission, MetaFactory team introduced the culmination of these efforts in the form of $ROBOT, the MetaFactory governance token.

MetaFactory is a rhizome emerging from the interconnection of multiple communities, technologies, social arrangements, contracts, people and entities –– a kind of emergent nervous system without a body.

The three main nerve clusters of MetaFactory are:

  • The MetaFactory DAO, which consists of an unincorporated association of ROBOT holders interacting through one or more specific smart contracts;
  • The MetaFactory Entity, through which MetaFactory can interface with the offchain fiat/physical world such as paying manufacturers, receiving fiat payment and so on through the government-recognized fiction of legal personhood granted to limited liability companies; and
  • The MetaFactory BotYard, which is a multi-signature Ethereum account holding undistributed ROBOT guarded by MetaFactory community members elected by the MetaFactory DAo to implement the MetaFactory DAO’s decisions regarding the use and distribution of unallocated ROBOT.

Through the MetaFactory DAO, ROBOT holders can propose and vote on:

  • MetaFactory-branded product launches.
  • Uses and distribution of ROBOT.
  • MetaFactory-branded commercial partnerships and strategy.
  • Marketing and incentive design for the MetaFactory brand.
  • metaFactory platform / marketplace features such as sales mechanics, P2P secondary market.
  • Use of the metaFactory DAO’s treasury.

Token Economics

$ROBOT is the MetaFactory governance Token by which community members decide on token mechanics, reward schedules, partnerships, platform features, treasury use and more. It is also the vehicle by which value is captured, distributed, earned and shared. Creators receive $ROBOT based on the success of their products, buyers are rewarded with $ROBOT for their patronage, and the community earns $ROBOT by helping to curate the marketplace.

Revenue from product sales are used to buy back and provide liquidity for $ROBOT, which support ongoing community rewards. Fund management is entirely under the control of the community members via the MetaFactoryDAO.

The entire 420K ROBOT supply was minted to the BotYard. From there, there ROBOT distributed based on increasing “sales milestones”, as illustrated in the table below to the following groups:

  • Buyers: proportional to dollars spent on MetaFactory Products.
  • Designers: proportional to revenue generated by their products.
  • Ops/Gov: proportional to the value of their contributions, as approved by the DAO, potentially using tools such as SourceCred.

The initial token distribution of 39k ROBOT went to the 43 buyers/designers of the MF Genesis Bomber auction proportional to their bid amount, which fulfills the first $25 sales milestone for the token distribution. From there, the ROBOT holders vote to approve the token allocation for the ops/gob distribution (36k ROBOT).

The issuance schedule described above is only the starting state. The Metafactory DAO can choose to change the distribution schedule through governance vote of ROBOT holders, but the goal is to respect that issuance schedule unless there’s a compelling reason to correct the course. It is hoped that the initial MetaFactory development team, which includes the MetaFactory entity, its equity holders and advisors, will receive a portion of ROBOT as a reward for their efforts. ROBOT holders will vote to determine the relevant ROBOT amounts and terms and conditions of these rewards through the MetaFactory DAO using the Governance Dashboard. There is no funder-specific premine (outside of the tokens allocated to all buyers / designers of the MF Genesis Bomber). The outcome of the vote will be executed on chain by the multisig signers.

Any longer form discussions around governance decisions will take place on the governance forums at gov.metafactory.ai with realtime discussion happening in community calls and in the Discord server. To access the insider discord channels, members must hold at least 100 ROBOT. This threshold can be changed via governance vote.

The next token distribution that will go out after that will be for participants of the WickedSundayClub Genesis auction, completing the sales milestone up to $50k. Lastly, the data for all the shop sales and corresponding ETH addresses will be aggregated to mint tokens for the $100k milestone. All tokens will be locked for transfer until the tokens for all shop purchases before 30th are distributed. After that, transferability will be permanently enabled. The circulating supply at this stage will be approximately 100k ROBOT.

Following that, once the claims contracts and UI are deployed, there will be a retroactive token distribution going out to all individuals who designed or bought any products from the MetaFactory store, proportional to the amount spent for buyers and amount sold for designers. The number of tokens distributed per dollar will be halved at every sales milestone (100k, 200k, 400, 800k, etc, up to 6.4m).However, currently the buyer rewards changed to a percentage of purchase price by Governance on 4/22/21. The sales data will be anonymized and published to IPFS and the code to calculate the token allocations from that data will be made open source and independently verifiable. The output of that code will be a list of Ethereum addresses and their token allocation, which will be ratified by token holder vote and executed by depositing the tokens into the claims contract.

The revenue from sales will go to the MetaFactory Entity and will be used to pay for recurring expenses and production costs for goods. ROBOT holders can then vote to decide through the MetaFactory DAO how the surplus profits should be spent. For example, they could be locked in a Balancer liquidity pool to create a permanent incentive model with continuous issuance while preserving a fixed supply of 420k tokens.

In the past year, the MetaFactory core team has spent ~75k USD (not including time commitment/labor costs) from their pockets to bootstrap the project. The goal is to pay down this debt and then keep the operations of the LLC as lean as possible so that maximum value can be recycled back into the MetaFactory ecosystem. ROBOT holders with at least 500 tokens can get access to the detailed expense/revenue data for the LLC for the sake of transparency (subject to any confidentiality obligations or legal limitations that certain information may be subject to).

MetaFactory DAO decisions which affect the MetaFactory LLC will initially have an advisory or signaling status only. Eventually, once things stabilize with governance and the token launch and token holders are confident in the operations/processes, the team aim to put legal structures in place to ensure that the LLC has to abide by the governance decisions made by the DAO, allowing for a truly decentralized community owned and governed platform/organization that bridges from web3 into the real world.

Brand Factories

MetaFactory creates new brand economies where creators and their communities share aligned incentives through vested interest in success. MetaFactory has built a crowdfunding platform with the goal of creating community-owned brands, where the initial focus is on fashion/apparel. The platform provides a unique opportunity for creators and communities to share both responsibility and success through “Brand Factories.”

What is a Brand Factory?

A brand Factory is a decentralized organization that promotes the collective management of a brand. The traditional distinction between supporters and artists is blurred, as everyone has a part in guiding the brand in a positive community with aligned incentives. Factory members share the responsibility of managing the brand via Factory Memberships. The members of a Factory include: MetaFactory, brand artists/ designers, and community supporters.

How does a Brand Factory work?

Each Brand Factory is responsible for designing, producing, and marketing its own products. The original artist/designer provides a style guide, specific to the brand, that sets a standard for the use of typography, iconography and illustration when creating new products. The artist is typically responsible for designing products, but Factory members themselves can also suggest brand-relevant product designs that are voted on by other members.

Proposal creation, voting and general Factory management occurs directly on the MetaFactory platform. Brand Factories may use any of MetaFactory’s auction and/or sales strategies for their products. New products are listed on the MetaFactory marketplace. Production and fulfillment of all products is handled by MetaFactory, under the direction of each Brand Factory.

Product auctions raise funds in the form of DAI (a third-party stablecoin* operation on Ethereum). The Brand Factory manages the DAI, including any surplus remaining after paying the cost of production fulfillment, and other service providers, as applicable. The founding brand artists/designers and MetaFactory have the opportunity to redeem any or all portions of their individual Factory Memberships, at any time. In doing so, their Factory Membership percentages are reduced, while increasing those of the remaining Factory members. Thus, if the founding brand artist.designer and/or MeFactory choose to redeem their Factory Memberships, the governance vote and brand value will proportionately skew to factor other Factory members.

Why use a Brand Factory?

A brand is not a single concept, but rather a set of ideas. It is the sum of every concept, impression, representation, interaction that consumers have with a product or company. It lives and dies by public opinion. It can be informed by official company marketing, but it is defined by its users through public reviews, blogging, social media and more.

Today, companies have more control over how they build, market, sell, and ship their products. However, consumers have more control over how they discover and decide which brands to trust. The result is a closer, more direct relationship between brands and users, with a stronger focus on participation from both sides. Companies have addressed this change, driven by digitalization and networked communications, by increasing transparency and introducing proactive consumer engagement via advocacy programs. MetaFactory aims to take this step further by empowering consumers to become official brand members.

No longer passive participants, brand members actively engage in defining brand meaning and its relationship to the market. They are able to direct and influence a brand based on their personal values and needs. Brand Factories promote cooperative management for the collective good of the brand and its members. In order to benefit from a positive network effect, brands must become increasingly decentralized, sharing the burden of responsibility and the potential for success directly with its community. Public consensus increases and more value is created when all participants are aligned and community members have a stay in a brand’s future.

Team members

Drew Harding–– co-founder at MetaFactory, Drew leads Growth at Blocknative, a mempool data and infrastructure service provider, and heads up operations at MetaFactory, a crypto culture, merchandise and research DAO. MetaFactory is currently re-defining fashion design and development, as well as the traditional consumer/brand relationship through its network of creatives and decentralized governance structure.

METADREAMER.ETH–– co-founder at MetaFactory, Metadreamer is a Metaverse engineer piecing together the web3 puzzle by developing, design, and strategy.

FLOC–– co-founder at MetaFactory, FLOC known as “Free Leaders On Collective” is a Metaverse decentralized studio shaped by free leaders to work with innovative brands.

Resources

Official Website: https://www.metafactory.ai/

Twitter: https://twitter.com/TheMetaFactory

Instagram: https://www.instagram.com/themetafactory/

Medium: https://themetafactory.medium.com/

Discord: https://discord.gg/YyQMS8za9F

Shop: https://shop.metafactory.ai/


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